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Building brand identities and visual systems designed to scale.

Independent
Brand Designer.

For startups and digital-first brands across tech, finance, and lifestyle that need to look sharper, move faster, and stay consistent as they grow.

Belgrade, Serbia · CET
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custom brand tools/

Custom-built visual tools that extend my design practice. Each one started as a production need and grew into a standalone system.

selected
projects/

  1. Prop Firm Expo
    2026Event Branding

    Prop Firm Expo

    I built a modular system for layouts, typography, sponsor tiers, speakers, exhibitors, and event content, giving the team clear rules to expand each edition without losing visual consistency.

  2. Paradigma
    2024Brand Identity

    Paradigma

    Paradigma needed a credible visual foundation for a young social media agency preparing to work with larger clients. The identity was built around the relationship between its two founders: Latin P and Cyrillic П merged into a single geometric mark, supported by typography, colour, stationery, and a broader visual system.

  3. Rivera
    2025Beauty & Fashion

    Rivera

    A colourful, Gen Z skincare brand built around self-expression, confidence, and individuality. Each collection is a visual statement designed to stand out on shelves and vanities.

  4. Cochaa Blaast
    2024Beverage & Lifestyle

    Cochaa Blaast

    High-energy branding for a Gen Z post-workout drink. From can design and packaging to campaign visuals built around bold colour and movement.

  5. In development
  6. In development

One Freelancer,
Limited Availability.

I'm currently close to full capacity, but I have room for one more part-time client.

Available for ongoing creative support around 10–20 hours per week, across brand design, visual systems, and campaign production.

  • Brand Identity & Visual SystemsIdentity, typography, art direction, and visual rules designed to stay consistent as the brand grows.
  • Campaign & Content SystemsReusable visual frameworks for campaigns, launches, social content, editorial graphics, and ongoing marketing.
  • Brand Production & ImplementationApplying established visual systems consistently across the places the brand needs to operate.
  • Digital & Print ProductionCampaign assets, presentations, event graphics, web visuals, social content, and print collateral.
€50/ hr
Part-Time Available
1 client slot open

employment
history/

  1. 2023–Present

    PropFirmMatch.com

    Graphic Designer (Finance)

  2. 2019–2023

    Anlu13 / Bull Digital Ad Agency

    Multimedia Designer (Social Media)

  3. 2012–Ongoing

    Independent Practice

    Brand Designer (Freelance)

“We have had the pleasure of working with Lazar for the past four years. Lazar’s expertise in Photoshop has consistently delivered outstanding visuals for our social media, advertisements, and website. His creativity and keen eye for detail have significantly contributed to our brand’s success. Lazar has also brought fresh and innovative ideas to every project. His professional approach and dedication make him an invaluable asset to any project.”
Aleksa
Co-Founder, ecommstech.com

Frequently
asked
questions/

Still unsure which service fits? Send a short note and I'll give you a straight answer.

I take on projects where there is a clear brief and a real business goal. "I need a logo" without context is not enough to start. I need to understand the problem before I can design the solution. I pick work I find genuinely interesting and where I can deliver beyond expectations.

After our first meeting I take 24 hours to sit with the brief, making sure nothing was missed and the idea is fully clear. If I have follow-up questions, I send them within that window. This step keeps us aligned before any design work begins.

A detailed brief of your project. If it involves a brand identity, I have a structured form I'll ask you to fill out before the first meeting. It helps surface the right questions early.

You'll be updated at each milestone according to the agreed timeline. Turnaround depends on scope: a simple ad set can be delivered within 48 hours, a brand identity within 5 business days. More complex systems typically take around 10 business days.

If we aligned on a clear structure and end vision and the direction changes mid-project, additional compensation will be discussed for a new exploration. Minor revisions within the agreed scope are part of the process.

You receive all final files needed to achieve the project's goal. For a brand identity, that includes every format you need to launch. For complex systems and ongoing brand scaling, deliverables and handoff are discussed during the initial meeting.

If you are a client, take a look at my pricing. If you are a designer, let's connect.